In the process of adjusting our campaign process, we stumbled upon something amazing — Syndie’s AI can provide custom placeholders. That implies that you can now define your own clever variables within messages. We all know personalized messages work better. But let’s be real — scaling personalization is hard. Our AI detects them, fills them up, and makes the message accordingly.
The Discovery: A Small Change, Big Impact
While tweaking our campaign workflow, we realized something powerful — Syndie’s AI understands custom placeholders written in snake_case (that’s just a fancy way of saying lowercase_with_underscores).
That means you can now create your own smart variables inside messages. The AI picks them up, fills in the blanks, and tailors the message accordingly.
Think About What Matters Most:
What would you like the AI to customize? Industry pain points? Product features? Customer objectives?
Create a Placeholder Name:
Use simple names like industry_pain_points, job_title, or market_trends.
Use It in Your Prompt:
Just drop the placeholder into your message template, and Syndie’s AI will know what to do.
Example: “Hi first_name, I just spoke to a job_title who indicated that their greatest pain was industry_pain_points. Have you had something similar as well?”
Syndie takes over from here and completes the message with real, relevant details — no extra work on your part 🙂
Why is this a game changer?
More Personal, Less Effort
Instead of writing 10 different messages for 10 industries, just use industry_pain_points. The AI personalizes it for you.
Speak to What Matters
You’re not sending fluff. You’re sending messages that speak directly to someone’s pain point or priority.
Built for Flexibility
You don’t require a list of static variables. You define your own — as many as you need. Syndie just understands.
What makes Syndie different?
Most tools lock you into rigid templates. Syndie is smarter.
It doesn’t just automate — it understands context. It reads your prompt, detects custom placeholders, and generates messages that feel handcrafted. That’s not something many tools out there can claim.
This little discovery is just one of many things under the hood that make Syndie… well, smarter than your average outreach tool.
Quick Heads-Up
As with any AI tool, the more context you give it, the better the result. If your placeholder has no real value behind it, the AI might try to guess — and get it wrong. So always make sure your input is clear and structured.
Final Thoughts
Personalization isn’t a manual slog. With Syndie, some clever placeholders can provide you with messages that read almost as if you wrote them yourself — even at scale.
The next time you’re creating a campaign, have a go at including your own variables. You’ll be amazed at how well the AI can juggle, reply, and read like you really did write it.
Basically go from this…
to this!
Written by the Syndie Team. For those who like their automation smart, and their outreach sharper than the competition.
